Receptor®
Venture Design
Private Equity, Copenhagen, DK — 2017
![](https://freight.cargo.site/t/original/i/1c506c9e0595586c0bd73b665cce96f71b0c9951f38ec69bb43c40389337a744/Andrew-van-Hyfte_Receptor01_.jpeg)
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![](https://freight.cargo.site/t/original/i/e99d8660e455903adde3c2d71df57c5ca69dae584c260bf0e894b7f089bbc9db/Andrew-van-Hyfte_Receptor06_.jpeg)
![](https://freight.cargo.site/t/original/i/9f85057ea4223bf8bf407e984b6a262706de4b4ddfbf900f25d5781919aee42e/Andrew-van-Hyfte_Receptor04_.jpeg)
![](https://freight.cargo.site/t/original/i/01a420ea513ba3a8ae02493c3d797cf8163a3725942d08e82cc464b4b7c01286/Andrew-van-Hyfte_Receptor05_.jpeg)
![](https://freight.cargo.site/t/original/i/e99d8660e455903adde3c2d71df57c5ca69dae584c260bf0e894b7f089bbc9db/Andrew-van-Hyfte_Receptor06_.jpeg)
![](https://freight.cargo.site/t/original/i/cd96fab5b8a6cdd27c0d36711483d5a9539372d22c06e9edc2ccd85e3dc8fc67/Andrew-van-Hyfte_Receptor07_.jpeg)
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︎︎︎ Brand Identity
︎︎︎ Art Direction
︎︎︎ Packaging
Concept direction for new cannabis venture in partnership with a private equity firm. Brand, naming, visual mood, and entry-to-market strategy created for a cannabis farmer collective experimenting with new strains and established hybrids.
︎︎︎ Art Direction
︎︎︎ Packaging
Concept direction for new cannabis venture in partnership with a private equity firm. Brand, naming, visual mood, and entry-to-market strategy created for a cannabis farmer collective experimenting with new strains and established hybrids.