Alto
Venture Design + Product Delivery
frog, Austin, TX — 2018
︎︎︎ Design Research
︎︎︎ Brand Design + Experience Definition
︎︎︎ UX/UI Design
Entry to market strategy, venture design, and digital MVP product design+delivery in partnership with Tuesday Capital.
Alto sought to establish itself as the antithesis to Uber and Lyft — not being a technology platform, instead offering a service experience tranportation vertical. The brand and product experience is designed for consistent, elevated, and tailored rides.
www.ridealto.com
︎︎︎ Brand Design + Experience Definition
︎︎︎ UX/UI Design
Entry to market strategy, venture design, and digital MVP product design+delivery in partnership with Tuesday Capital.
Alto sought to establish itself as the antithesis to Uber and Lyft — not being a technology platform, instead offering a service experience tranportation vertical. The brand and product experience is designed for consistent, elevated, and tailored rides.
www.ridealto.com