https://andrewvanhyfte.com ANDREW VAN HYFTE Sun, 13 Sep 2026 19:57:03 +0000 https://andrewvanhyfte.com en https://andrewvanhyfte.com/Erebor Sun, 13 Sep 2026 19:57:03 +0000 ANDREW VAN HYFTE https://andrewvanhyfte.com/Erebor Erebor Brand + Digital Ecosystem Koto, Los Angeles, CA — 2026 <img width="2959" height="1664" width_o="2959" height_o="1664" data-src="https://freight.cargo.site/t/original/i/b9e3d1b4a8bab791a25c5e8f2696cc40860ee31b267a95fc9eef0020ee7b6275/EREBOR_04_VAN-HYFTE.png" data-mid="252116629" border="0" src="https://freight.cargo.site/w/1000/i/b9e3d1b4a8bab791a25c5e8f2696cc40860ee31b267a95fc9eef0020ee7b6275/EREBOR_04_VAN-HYFTE.png" /> <img width="2959" height="1664" width_o="2959" height_o="1664" data-src="https://freight.cargo.site/t/original/i/383d1c07e50514846479b2cfcd9a06435994eaa9ae2c9dfb3dc4a037ef6ae4e3/EREBOR_09_VAN-HYFTE.png" data-mid="252117719" border="0" src="https://freight.cargo.site/w/1000/i/383d1c07e50514846479b2cfcd9a06435994eaa9ae2c9dfb3dc4a037ef6ae4e3/EREBOR_09_VAN-HYFTE.png" /> <img width="2959" height="1664" width_o="2959" height_o="1664" data-src="https://freight.cargo.site/t/original/i/fee3bf9dc5dba8006c65a074450c59bdb7f2c9f6207ca641db3669252be06996/EREBOR_07_VAN-HYFTE.png" data-mid="252117211" border="0" src="https://freight.cargo.site/w/1000/i/fee3bf9dc5dba8006c65a074450c59bdb7f2c9f6207ca641db3669252be06996/EREBOR_07_VAN-HYFTE.png" /> ︎︎︎ Brand Identity︎︎︎ Product Design ︎︎︎ UX/UI Design Creative direction, and 0→1 venture design for a proprietary stablecoin-enabled banking platform serving the American innovation economy. Erebor—now an officially chartered US bank—sought to establish a brand world and product experience that signaled a new era in modern banking. ︎ erebor.bank https://andrewvanhyfte.com/Solana-Mobile Sat, 12 Sep 2026 20:13:57 +0000 ANDREW VAN HYFTE https://andrewvanhyfte.com/Solana-Mobile Solana Mobile Brand + Digital Ecosystem Koto, Los Angeles, CA — 2025 <img width="2960" height="1665" width_o="2960" height_o="1665" data-src="https://freight.cargo.site/t/original/i/8ccc0f71378c61a96ff756c1579962aee2e02eb04bfeabb955d7daf5a3af75e0/Frame-2147231464.png" data-mid="252098844" border="0" src="https://freight.cargo.site/w/1000/i/8ccc0f71378c61a96ff756c1579962aee2e02eb04bfeabb955d7daf5a3af75e0/Frame-2147231464.png" /> <img width="2959" height="1664" width_o="2959" height_o="1664" data-src="https://freight.cargo.site/t/original/i/9490cfbebdb8f80391d57995a7c692cbb549cb55d17987de228ca9b6bc222460/Frame-2147231469.png" data-mid="252099039" border="0" src="https://freight.cargo.site/w/1000/i/9490cfbebdb8f80391d57995a7c692cbb549cb55d17987de228ca9b6bc222460/Frame-2147231469.png" /> ︎︎︎ Brand Guidelines ︎︎︎ Digital Design Language Creative direction, and design evolution of Seeker’s digital ecosystem and brand identity to unify hardware and platform capability. Solana Mobile—the hardware arm of Solana Labs—sought to extend their brand world alongside the launch of SKR, the native asset of Solana Mobile’s Seeker ecosystem. &nbsp; ︎&nbsp;www.solanamobile.com https://andrewvanhyfte.com/NOBULL Tue, 08 Apr 2025 22:20:57 +0000 ANDREW VAN HYFTE https://andrewvanhyfte.com/NOBULL NOBULL Experience Design + eCommerce AKQA, New York, NY — 2024 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e805591cb49f3414ce822a1c5ee629a856e896e724bd24178cf95d1413713b3/391085641279408e9ba0e0dd1bb7d7a9-ezgif.com-optimize.gif" data-mid="229529717" border="0" src="https://freight.cargo.site/w/1000/i/8e805591cb49f3414ce822a1c5ee629a856e896e724bd24178cf95d1413713b3/391085641279408e9ba0e0dd1bb7d7a9-ezgif.com-optimize.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/951dfd37fa8a06ec0734eb32fd6b29f218f62faa005327c9e5ea2e0166653aaa/Andrew-van-Hyfte_NOBULL03_.jpg" data-mid="229529250" border="0" src="https://freight.cargo.site/w/1000/i/951dfd37fa8a06ec0734eb32fd6b29f218f62faa005327c9e5ea2e0166653aaa/Andrew-van-Hyfte_NOBULL03_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20434bc0fdc1d9e4a10f00025e25d4118a5c1f8dc0c6f6f4e2d08d72be063ee0/Andrew-van-Hyfte_NOBULL04_.jpg" data-mid="229529251" border="0" src="https://freight.cargo.site/w/1000/i/20434bc0fdc1d9e4a10f00025e25d4118a5c1f8dc0c6f6f4e2d08d72be063ee0/Andrew-van-Hyfte_NOBULL04_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/75ab4a85772ce02ff5a0b21b2b0c98b5479e48f36573b7c8dd3cf8ea3d2588f4/Andrew-van-Hyfte_NOBULL05_.jpg" data-mid="229529252" border="0" src="https://freight.cargo.site/w/1000/i/75ab4a85772ce02ff5a0b21b2b0c98b5479e48f36573b7c8dd3cf8ea3d2588f4/Andrew-van-Hyfte_NOBULL05_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f87d49e524a19c88d19d5a48eaea1d52f490e8fea7d0648f0598978d2b2fa652/Andrew-van-Hyfte_NOBULL06_.jpg" data-mid="229529253" border="0" src="https://freight.cargo.site/w/1000/i/f87d49e524a19c88d19d5a48eaea1d52f490e8fea7d0648f0598978d2b2fa652/Andrew-van-Hyfte_NOBULL06_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/31fb2013890032d10cac6187106119ee97dc013f61fbf684a77e16568d27fbf0/Andrew-van-Hyfte_NOBULL07_.jpg" data-mid="229529254" border="0" src="https://freight.cargo.site/w/1000/i/31fb2013890032d10cac6187106119ee97dc013f61fbf684a77e16568d27fbf0/Andrew-van-Hyfte_NOBULL07_.jpg" /> ︎︎︎ Creative Direction ︎︎︎ Digital Design Language︎︎︎&nbsp;UX/UI Design Creative direction and evolution of NOBULL’s e-commerce experience with a contemporary digital design language to accomodate all things Gear, Nutrition, and Mindset. NOBULL is actively building community to make each other stronger—physically, mentally, and emotionally. ︎ www.nobullproject.com https://andrewvanhyfte.com/Therabody Tue, 08 Apr 2025 20:32:21 +0000 ANDREW VAN HYFTE https://andrewvanhyfte.com/Therabody Therabody Experience Design + eCommerce AKQA, New York, NY — 2024 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f8dfb85be21f326645d207738d3afdcc6dbb1d31ff81494c761861f04a6943f1/Andrew-van-Hyfte_Therabody01_.jpg" data-mid="229525936" border="0" src="https://freight.cargo.site/w/1000/i/f8dfb85be21f326645d207738d3afdcc6dbb1d31ff81494c761861f04a6943f1/Andrew-van-Hyfte_Therabody01_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ac890960fb97ac8a7e40ab32d6358a12b9541f850e8854da625ac9f1ef4403c/Andrew-van-Hyfte_Therabody02_.jpg" data-mid="229525937" border="0" src="https://freight.cargo.site/w/1000/i/7ac890960fb97ac8a7e40ab32d6358a12b9541f850e8854da625ac9f1ef4403c/Andrew-van-Hyfte_Therabody02_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a1b3b0e6f2df1e59ec14d157a8bc3956e347f67a9c07d23f16f5718ba47ffed/Andrew-van-Hyfte_Therabody03_.jpg" data-mid="229525938" border="0" src="https://freight.cargo.site/w/1000/i/3a1b3b0e6f2df1e59ec14d157a8bc3956e347f67a9c07d23f16f5718ba47ffed/Andrew-van-Hyfte_Therabody03_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e0b752020f5c94312aefb8bfd43536d6963a2151adbcf5c47a805157f69046a0/Andrew-van-Hyfte_Therabody06_.jpg" data-mid="229525942" border="0" src="https://freight.cargo.site/w/1000/i/e0b752020f5c94312aefb8bfd43536d6963a2151adbcf5c47a805157f69046a0/Andrew-van-Hyfte_Therabody06_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6e58b94aaffc05c4c1a6c5050519233944b3d9e219e9eac58bf4dc26dc69f18e/Andrew-van-Hyfte_Therabody04_.jpg" data-mid="229525939" border="0" src="https://freight.cargo.site/w/1000/i/6e58b94aaffc05c4c1a6c5050519233944b3d9e219e9eac58bf4dc26dc69f18e/Andrew-van-Hyfte_Therabody04_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84d30d374705fb04cea62438bdc30d1ed10391980a2b5b863137fe8eec572aea/Andrew-van-Hyfte_Therabody05_.jpg" data-mid="229525941" border="0" src="https://freight.cargo.site/w/1000/i/84d30d374705fb04cea62438bdc30d1ed10391980a2b5b863137fe8eec572aea/Andrew-van-Hyfte_Therabody05_.jpg" /> ︎︎︎ Creative Direction ︎︎︎&nbsp;Digital Brand Identity︎︎︎ UX/UI Design Creative direction and digital brand identity scaling for Therabody’s new Shopify e-commerce site. Art direction, digital design language, and customer-centric IA created to introduce an entirely overhauled flagship experience. Therabody is for every body. Everyday. ︎&nbsp;www.therabody.com https://andrewvanhyfte.com/SUNRUN Tue, 08 Oct 2024 16:35:25 +0000 ANDREW VAN HYFTE https://andrewvanhyfte.com/SUNRUN Sunrun Digital Ecosystem + Product Delivery AKQA, New York, NY — 2023 <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/688d7f3971feb09e74d8de4e25e63749b422b29db7e736c955d3f48c6a902776/SUNRUN_COVER_03.png" data-mid="238745435" border="0" src="https://freight.cargo.site/w/1000/i/688d7f3971feb09e74d8de4e25e63749b422b29db7e736c955d3f48c6a902776/SUNRUN_COVER_03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/50ed6d26bc6d6114833d516cdf5eb4abe1a04d5f324130089a6b6bb0a058d34c/Andrew-van-Hyfte_Sunrun01.jpg" data-mid="219396723" border="0" src="https://freight.cargo.site/w/1000/i/50ed6d26bc6d6114833d516cdf5eb4abe1a04d5f324130089a6b6bb0a058d34c/Andrew-van-Hyfte_Sunrun01.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d480f3740a82b3d296ae3d4d289140b8868d0bf596afd81b1e3532db1db74020/SUNRUN_03.png" data-mid="238745420" border="0" src="https://freight.cargo.site/w/1000/i/d480f3740a82b3d296ae3d4d289140b8868d0bf596afd81b1e3532db1db74020/SUNRUN_03.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d07878f417347bc0fcf8b9b81e60b304a901af24ee71ae7e871c80f2f02ab8c2/SUNRUN_04.png" data-mid="238745421" border="0" src="https://freight.cargo.site/w/1000/i/d07878f417347bc0fcf8b9b81e60b304a901af24ee71ae7e871c80f2f02ab8c2/SUNRUN_04.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/17a70aaac2894e818db5c62d4604ea204eb67456233f5a8cff6ae9fb84eedaa4/SUNRUN_05.png" data-mid="238745422" border="0" src="https://freight.cargo.site/w/1000/i/17a70aaac2894e818db5c62d4604ea204eb67456233f5a8cff6ae9fb84eedaa4/SUNRUN_05.png" /> ︎︎︎ Product Design ︎︎︎ Design Direction User experience and visual interaction design for Sunrun’s Consumer App (iOS) and custom Sales App.&nbsp; Sunrun sought new brand identity and digital ecosystem offering to serve it’s solar customers in order to realize their vision of a world powered by the sun. ︎&nbsp;www.sunrun.com https://andrewvanhyfte.com/Urby Fri, 08 Mar 2024 21:01:58 +0000 ANDREW VAN HYFTE https://andrewvanhyfte.com/Urby Urby Experience Design MADE THOUGHT, New York, NY — 2022 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b0e1d66573380a43078860b43fc9eb8db365e723633e799f2a91431483914537/Andrew-van-Hyfte_Urby04_.jpg" data-mid="206361049" border="0" src="https://freight.cargo.site/w/1000/i/b0e1d66573380a43078860b43fc9eb8db365e723633e799f2a91431483914537/Andrew-van-Hyfte_Urby04_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab26056dbce871ad38f39b567aa1dcb45fdaef5d23b396bb0ff4a31f6f5cdfef/Andrew-van-Hyfte_Urby02_.jpg" data-mid="206361047" border="0" src="https://freight.cargo.site/w/1000/i/ab26056dbce871ad38f39b567aa1dcb45fdaef5d23b396bb0ff4a31f6f5cdfef/Andrew-van-Hyfte_Urby02_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7380d737fefdd3ce071e40e5839c67d28abe18b81e0597104c1d844a8f82c934/Andrew-van-Hyfte_Urby01_.jpg" data-mid="206361046" border="0" src="https://freight.cargo.site/w/1000/i/7380d737fefdd3ce071e40e5839c67d28abe18b81e0597104c1d844a8f82c934/Andrew-van-Hyfte_Urby01_.jpg" /> ︎︎︎ Experience Design ︎︎︎ Digital Design Concept User experience and visual interaction concepts for new website to introduce refreshed brand identity and new perspective on residential category. Urby was born with a simple yet powerful idea: to create apartment communities with genuine heart and soul.&nbsp; ︎&nbsp;www.urby.com https://andrewvanhyfte.com/Sesame Tue, 08 Mar 2022 15:29:12 +0000 ANDREW VAN HYFTE https://andrewvanhyfte.com/Sesame Sesame Experience Design + Product Delivery frog, New York, NY — 2021 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f42f073cf6779096491ed870566e0fb30a5452d1e02624cc772f0f8f23622f11/Andrew-van-Hyfte_Sesame01_.jpeg" data-mid="136026158" border="0" src="https://freight.cargo.site/w/1000/i/f42f073cf6779096491ed870566e0fb30a5452d1e02624cc772f0f8f23622f11/Andrew-van-Hyfte_Sesame01_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a5451df27d18671eb03d0dfee435647b55f91e03e24b7a33873c635302dd6030/Andrew-van-Hyfte_Sesame02_.jpeg" data-mid="136026159" border="0" src="https://freight.cargo.site/w/1000/i/a5451df27d18671eb03d0dfee435647b55f91e03e24b7a33873c635302dd6030/Andrew-van-Hyfte_Sesame02_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17adb32d87263387e075c628f29b9a3d70da6777c79e0d777073ab56e1715c35/Andrew-van-Hyfte_Sesame03_.jpeg" data-mid="136026160" border="0" src="https://freight.cargo.site/w/1000/i/17adb32d87263387e075c628f29b9a3d70da6777c79e0d777073ab56e1715c35/Andrew-van-Hyfte_Sesame03_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21879a1ba62ff66f286d75e9f3150b95dcc9170b812b7be6b694c1b18ebb3fab/Andrew-van-Hyfte_Sesame04_.jpeg" data-mid="136026161" border="0" src="https://freight.cargo.site/w/1000/i/21879a1ba62ff66f286d75e9f3150b95dcc9170b812b7be6b694c1b18ebb3fab/Andrew-van-Hyfte_Sesame04_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0bda2b1f8ac414f27c3f639a40a3f570fd1ac430c692fcdf78913dd1609633fb/Andrew-van-Hyfte_Sesame05_.jpeg" data-mid="136026162" border="0" src="https://freight.cargo.site/w/1000/i/0bda2b1f8ac414f27c3f639a40a3f570fd1ac430c692fcdf78913dd1609633fb/Andrew-van-Hyfte_Sesame05_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc0a03acfcccab2b769f2a02d2abe22c8f51477b748f173e7f31cd9b1358ebbb/Andrew-van-Hyfte_Sesame06_.jpeg" data-mid="136026163" border="0" src="https://freight.cargo.site/w/1000/i/fc0a03acfcccab2b769f2a02d2abe22c8f51477b748f173e7f31cd9b1358ebbb/Andrew-van-Hyfte_Sesame06_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32f9d63bed72298bd7986683e15548a78b30a7d0c4862fc6fe47946902eee7b8/Andrew-van-Hyfte_Sesame07_.jpeg" data-mid="136026164" border="0" src="https://freight.cargo.site/w/1000/i/32f9d63bed72298bd7986683e15548a78b30a7d0c4862fc6fe47946902eee7b8/Andrew-van-Hyfte_Sesame07_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86f0e0b3dc5add87020824749791a308bd77db25fd2233372145f139d65be49e/Andrew-van-Hyfte_Sesame08_.jpeg" data-mid="136026165" border="0" src="https://freight.cargo.site/w/1000/i/86f0e0b3dc5add87020824749791a308bd77db25fd2233372145f139d65be49e/Andrew-van-Hyfte_Sesame08_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b60bf0fb6c35b65e94f067a4e0c3cf747077a14f7ff14c6ded87c841fa797317/Andrew-van-Hyfte_Sesame09_.jpeg" data-mid="136026166" border="0" src="https://freight.cargo.site/w/1000/i/b60bf0fb6c35b65e94f067a4e0c3cf747077a14f7ff14c6ded87c841fa797317/Andrew-van-Hyfte_Sesame09_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c33310efb00590ec3b6ca5bad5d4b8381ebcf3cfef1b4525f5a8ee2a0a5ce75a/Andrew-van-Hyfte_Sesame10_.jpeg" data-mid="136026168" border="0" src="https://freight.cargo.site/w/1000/i/c33310efb00590ec3b6ca5bad5d4b8381ebcf3cfef1b4525f5a8ee2a0a5ce75a/Andrew-van-Hyfte_Sesame10_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45897b560481e4cfe3dd7bfa6370b6847c9f9688e9a48245cf69dddd98cb2ca4/Andrew-van-Hyfte_Sesame11_.jpeg" data-mid="136026169" border="0" src="https://freight.cargo.site/w/1000/i/45897b560481e4cfe3dd7bfa6370b6847c9f9688e9a48245cf69dddd98cb2ca4/Andrew-van-Hyfte_Sesame11_.jpeg" /> ︎︎︎ Experience Strategy ︎︎︎ Design Language System ︎︎︎ UX/UI Design User experience and visual interaction design extending Sesame visual brand identity into MVP digital product for customers and restaurant operators. Sesame’s marketplace allows restaurants and diners to share authentic dining experiences while still safeguarding the restaurant’s business.&nbsp;This is a food delivery platform designed by restaurants. ︎&nbsp;www.sesameorder.com https://andrewvanhyfte.com/Nike Thu, 10 Mar 2022 16:57:09 +0000 ANDREW VAN HYFTE https://andrewvanhyfte.com/Nike Nike Experience Concept frog, San Francisco, CA — 2021 <img width="4712" height="3032" width_o="4712" height_o="3032" data-src="https://freight.cargo.site/t/original/i/89237841f865f121e7204c4f9eade26ae4f40188176e75683cc04275943e540a/nike_solo-1.png" data-mid="136031534" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/89237841f865f121e7204c4f9eade26ae4f40188176e75683cc04275943e540a/nike_solo-1.png" /> ︎︎︎ Design Research ︎︎︎ Experience Definition ︎︎︎ Visual Design Experience concepts for ‘future of’ connected apparel.&nbsp; Work under NDA—inquire within. https://andrewvanhyfte.com/Eli-Lilly Tue, 08 Mar 2022 15:29:13 +0000 ANDREW VAN HYFTE https://andrewvanhyfte.com/Eli-Lilly Eli Lilly Experience Concept frog, Austin, TX — 2020 <img width="2560" height="1380" width_o="2560" height_o="1380" data-src="https://freight.cargo.site/t/original/i/564848c67c64aea26b336ac82fecada1bef7bf9a65c45eaf0743ce39d5d5eca2/pod-slow-04.gif" data-mid="136084180" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/564848c67c64aea26b336ac82fecada1bef7bf9a65c45eaf0743ce39d5d5eca2/pod-slow-04.gif" /> ︎︎︎ Design Research + Usability Testing ︎︎︎ Experience Definition ︎︎︎ UX/UI Design Proof of concept for life-saving connected device.Work under NDA—inquire within. https://andrewvanhyfte.com/Alto Tue, 08 Mar 2022 15:29:13 +0000 ANDREW VAN HYFTE https://andrewvanhyfte.com/Alto Alto Venture Design + Product Delivery frog, Austin, TX — 2018 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ebdb62a87510682e96b050cb8fb2d3a17553192484aa36eef9386eefe2a4296/Andrew-van-Hyfte_Alto01_.jpeg" data-mid="136038315" border="0" src="https://freight.cargo.site/w/1000/i/6ebdb62a87510682e96b050cb8fb2d3a17553192484aa36eef9386eefe2a4296/Andrew-van-Hyfte_Alto01_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c21eaa391d54c45fa2c7808039c6331675c68429870b3300725570109263fe6/Andrew-van-Hyfte_Alto08_.jpeg" data-mid="136038322" border="0" src="https://freight.cargo.site/w/1000/i/6c21eaa391d54c45fa2c7808039c6331675c68429870b3300725570109263fe6/Andrew-van-Hyfte_Alto08_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ab1cdf269f29c3bca3cdca147c96ed2a2acf9899e9bc956608475935c9ecdaa/Andrew-van-Hyfte_Alto02_.jpeg" data-mid="136038316" border="0" src="https://freight.cargo.site/w/1000/i/7ab1cdf269f29c3bca3cdca147c96ed2a2acf9899e9bc956608475935c9ecdaa/Andrew-van-Hyfte_Alto02_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5169d4445243c13e1b26c1a5550f5b8b3b5c574bd30e2ec95aec4e575823f74/Andrew-van-Hyfte_Alto03_.jpeg" data-mid="136038317" border="0" src="https://freight.cargo.site/w/1000/i/e5169d4445243c13e1b26c1a5550f5b8b3b5c574bd30e2ec95aec4e575823f74/Andrew-van-Hyfte_Alto03_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19547b71f046dd50ecc29912636873594483c13863177fffb009f8d184a0fab4/Andrew-van-Hyfte_Alto04_.jpeg" data-mid="136038318" border="0" src="https://freight.cargo.site/w/1000/i/19547b71f046dd50ecc29912636873594483c13863177fffb009f8d184a0fab4/Andrew-van-Hyfte_Alto04_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/519a8047cbc137a451b616b0871e296af9624e830870565fd903a2c5394f60b8/Andrew-van-Hyfte_Alto05_.jpeg" data-mid="136038319" border="0" src="https://freight.cargo.site/w/1000/i/519a8047cbc137a451b616b0871e296af9624e830870565fd903a2c5394f60b8/Andrew-van-Hyfte_Alto05_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb6db453eb8cd370b21b2c0eb1e7a523e99f742914c37d9c70712b9ec0d92f1b/Andrew-van-Hyfte_Alto06_.jpeg" data-mid="136038320" border="0" src="https://freight.cargo.site/w/1000/i/bb6db453eb8cd370b21b2c0eb1e7a523e99f742914c37d9c70712b9ec0d92f1b/Andrew-van-Hyfte_Alto06_.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f0ce7f895473b994b9f35ac74e5b6cfd41937aa883d8b8fe2b7d10b8a8866702/Andrew-van-Hyfte_Alto07_.jpeg" data-mid="136038321" border="0" src="https://freight.cargo.site/w/1000/i/f0ce7f895473b994b9f35ac74e5b6cfd41937aa883d8b8fe2b7d10b8a8866702/Andrew-van-Hyfte_Alto07_.jpeg" /> ︎︎︎ Design Research︎︎︎ Brand Design + Experience Definition ︎︎︎ UX/UI Design Entry to market strategy, venture design, and digital MVP product design+delivery in partnership with Tuesday Capital. Alto sought to establish itself as the antithesis to Uber and Lyft — not being a technology platform, instead offering a service experience tranportation vertical. The brand and product experience is designed for consistent, elevated, and tailored rides. ︎&nbsp;www.ridealto.com